Effective Date: August 7, 2026
Last Updated: August 7, 2026
Cal Co Realty / The California Company – Realtors (“Cal Co Realty,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us through our website.
This Privacy Policy explains what information we collect, how we use it, who we may share it with, and the choices you have regarding your information.
This Privacy Policy applies to information collected through https://calcorealty.com/, including our contact forms, property inquiry forms, home valuation forms, SMS/text messaging programs, and other online services.
Privacy Policy: https://calcorealty.com/privacy-policy
1. Information We Collect
Depending on how you interact with our website, we may collect the following types of information:
Information You Provide
You may voluntarily provide:
- Full name
- Email address
- Telephone or mobile phone number
- Mailing address
- Property address
- Property preferences
- Buying or selling interests
- Information submitted through contact forms
- Information submitted through home valuation or property inquiry forms
- Appointment or showing information
- Communications and correspondence you send to us
- Any other information you voluntarily provide
Automatically Collected Information
When you visit our website, certain information may automatically be collected, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Date and time of visits
- Referring website
- General website usage information
- Cookies and similar technologies
We use this information primarily to understand how visitors use our website, maintain website functionality, and improve our services.
2. How We Use Personal Information
We may use personal information to:
- Respond to inquiries and requests
- Communicate with prospective buyers and sellers
- Provide real estate services
- Schedule appointments, consultations, and property showings
- Provide property information
- Provide requested home valuation information
- Respond to requests for information
- Send property or listing notifications
- Send appointment confirmations and reminders
- Send transaction-related communications
- Provide customer service
- Communicate regarding your real estate interests
- Send marketing communications where permitted and where you have provided appropriate consent
- Send SMS/text messages when you have opted in
- Maintain and improve our website
- Analyze website traffic and usage
- Prevent fraud, abuse, or unauthorized activity
- Comply with applicable legal and regulatory requirements
3. SMS/Text Messaging
If you voluntarily provide your mobile phone number and affirmatively opt in to receive SMS messages from Calco Realty, we may use your number to send text messages related to your interaction with us.
Depending on your relationship with us and the services you request, messages may include:
- Appointment confirmations
- Appointment reminders
- Property showing notifications
- Listing alerts
- New property notifications
- Open house notifications
- Follow-up messages regarding inquiries
- Home valuation communications
- Transaction-related notifications
- Customer service communications
- Responses to conversations you initiate
- Other real-estate-related notifications that you have requested or consented to receive
Messaging frequency may vary. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any message. For assistance, reply HELP or visit https://calcorealty.com/
Your consent to receive SMS messages is not required as a condition of purchasing or selling property or obtaining real estate services.
SMS Consent Privacy
SMS consent is not shared with third parties or affiliates for their own marketing purposes.
We do not sell or rent your mobile phone number or SMS opt-in information to third parties for their independent marketing purposes.
Your information may, however, be shared with service providers who assist us in operating our website, communications systems, CRM, SMS messaging platform, or other business functions, solely as necessary to provide those services and subject to applicable agreements and privacy requirements.
4. How We Share Personal Information
We may share personal information with the following categories of recipients when reasonably necessary to provide our services or operate our business:
Service Providers
We may use third-party companies to assist with:
- Website hosting
- Website analytics
- CRM and customer management
- Email communications
- SMS/text messaging
- Advertising and marketing
- Scheduling
- Data storage
- Website functionality
These providers may access personal information only as reasonably necessary to perform services on our behalf.
Real Estate Professionals
When necessary to facilitate a real estate transaction, we may share information with appropriate parties, which may include:
- Real estate brokers and agents
- Buyers or sellers
- Lenders
- Escrow companies
- Title companies
- Inspectors
- Appraisers
- Transaction coordinators
- Other professionals involved in a transaction
Legal or Regulatory Requirements
We may disclose information when required or permitted by law, including in response to:
- Legal processes
- Subpoenas
- Court orders
- Government requests
- Regulatory requirements
- Fraud investigations
- Protection of our legal rights
Business Transfers
If our business is sold, transferred, merged, reorganized, or otherwise changes ownership, personal information may be transferred as part of that transaction, subject to applicable law.
We do not sell SMS consent or SMS opt-in information to third parties or affiliates for marketing purposes.
5. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies.
These technologies may help us:
- Remember preferences
- Understand website usage
- Measure advertising performance
- Improve website functionality
- Analyze traffic
- Provide a better user experience
You may adjust your browser settings to refuse or delete cookies. Some website features may not function properly if cookies are disabled.
6. Third-Party Websites and Services
Our website may contain links to third-party websites or services, including property-related services, social media platforms, mapping services, mortgage resources, or other websites.
We are not responsible for the privacy practices, content, security, or policies of third-party websites.
We encourage you to review the privacy policy of any third-party website you visit.
7. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee the absolute security of information transmitted to or through our website.
8. Data Retention
We retain personal information for as long as reasonably necessary to:
- Provide requested services
- Maintain business and transaction records
- Communicate with you
- Comply with legal and regulatory obligations
- Resolve disputes
- Enforce agreements
- Protect our legitimate business interests
Retention periods may vary depending on the type of information and the purpose for which it was collected.
9. Your Choices
Depending on applicable law, you may have rights regarding your personal information, including the right to:
- Request access to certain personal information
- Request correction of inaccurate information
- Request deletion of certain information
- Opt out of marketing communications
- Opt out of SMS communications
- Request information regarding how your personal information is used
To opt out of SMS communications, reply STOP to any SMS message.
For assistance with SMS communications, reply HELP.
You may also contact us using the information provided below.
10. Marketing Communications
If you provide your contact information and consent to receive marketing communications, we may contact you regarding:
- Properties
- New listings
- Open houses
- Market information
- Real estate opportunities
- Home valuation services
- Company updates
- Other services or information that may be relevant to your interests
You may unsubscribe from marketing emails by using the unsubscribe mechanism included in the email.
SMS communications may be discontinued by replying STOP.
11. Children’s Privacy
Our website is not directed toward children under 13, and we do not knowingly collect personal information from children under 13.
12. California Privacy Rights
California residents may have additional rights regarding their personal information under applicable California privacy laws.
Depending on the circumstances, these rights may include rights to know about, access, correct, or delete certain personal information, as well as rights concerning certain uses or disclosures of personal information.
To make a privacy-related request, please contact us using the information found in Section 14, “Contact Us”.
We will verify requests as required by applicable law.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or services.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
14. Contact Us
If you have questions regarding this Privacy Policy or wish to make a privacy-related request, please contact:
Cal Co Realty / The California Company – Realtors
1099 East Champlain Dr., Suite A #229
Fresno, CA 93720
Phone: (559) 905-9502
Website: calcorealty.com
